Journal of Marketing and Strategic Management

1 Issue 10 DOI:jmsm.2016.0001 MARKET ORIENTATION, MARKETING COMPETENCE, AND THE INTERNATIONAL PERFORMANCE OF THE FIRM* Gary Knight,Tevfik Dalgic 1/1/2016 12:00:00 AM Abstract FullPDF
2 Issue 10 DOI:jmsm.2016.0002 SEGMENTATION AND MARKET STRATEGY: QUALITATIVE INSIGHTS FROM B2B TECHNOLOGY EXECUTIVES Art Weinstein,William C. Johnson, 1/1/2016 12:00:00 AM Abstract FullPDF
3 Issue 10 DOI:jmsm.2016.0003 EFFECTIVE VARIABLES ON EMOTIONAL AMBIVALENCE DURING JEWELRY PURCHASE Sevtap Unal,F.Gorgun Deveci 1/1/2016 12:00:00 AM Abstract FullPDF
4 Issue 10 DOI:jmsm.2016.0004 THE KNOWLEDGE OF OUTSOURCING: A KNOWLEDGE-BASED VIEW PERSPECTIVE Joshua D. Maurer,Joshua D. Maurer,Josh Bendickson 1/1/2016 12:00:00 AM Abstract FullPDF
5 Issue 10 DOI:jmsm.2016.0005 THE ROLE OF INDIVIDUAL JUDGMENT IN A COMPREHENSIVE MODEL OF PROACTIVE CORPORATE ENVIRONMENTAL STRATEGY FORMULATION Marko Horn 1/1/2016 12:00:00 AM Abstract FullPDF
6 Issue 10 DOI:jmsm.2016.0006 SHAREHOLDER VALUE AND RISK EFFECTS OF STRATEGIC ALLIANCES Thomas Turk,Candace Ybarra,Jeremy C. Goh,Junming Hsu,Li-Ling Li 1/1/2016 12:00:00 AM Abstract FullPDF
7 Issue 10 DOI:jmsm.2016.0007 RESEARCH IN PROGRESS: ANALYSIS OF CUSTOMER LOYALTY AND PROFITABILITY DRIVES IN IRAN'S BANKING INDUSTRY Hamed Dehghanan,Hadi Abdollahi,Abdollah Tavaneh 1/1/2016 12:00:00 AM Abstract FullPDF
8 Issue 10 DOI:jmsm.2016.0008 VIEWS FROM THE PRACTICE: WHY ORGANIZATIONS FAIL Greg Satell 1/1/2016 12:00:00 AM Abstract FullPDF